It’s Now Possible to Paint a Better Advertising Picture with Facebook Canvas

Posted on by

Facebook has launched another product designed to help brands around the world build engagement with fans through immersive and creative ads that tell vivid stories. The launch of Canvas has so far been met with high praises and seems set to revolutionize social media advertising on mobile devices.

With mobile penetration outranking desktop, the Canvas product was launched as more companies seek to target mobile users. It provides an instantaneous, full-screen viewing experience for ads on mobile devices and brings products to life via stunning images, videos, and call-to-action buttons. Canvas ads are also designed to run smoother and load faster than standard mobile web content.

How does Canvas work?

Facebook users will see Canvas ads as regular sponsored posts but once tapped on, they will instantly spring to life on the full screen of the mobile device. Viewers can also interact with the ads by zooming in to view image details, tilting for panoramic views, and swiping through a series of images.

Making a Canvas Ad

Developed exclusively for use on mobile platforms, Canvas is available to both iOS and Android users around the world. Facebook advertisers who have access to Power Editor can access the Canvas Builder to create ads that can then be shared as sponsored ads on the pages they manage. To create a Canvas ad, the page manager has complete creative control in designing the story that is intended. A carousel of images can be added, as well as videos, text, and call to action buttons to compose your Canvas.

How this will impact businesses on Facebook

shutterstock_213442525

Brands on Facebook measure their return on investment (ROI) in several ways, with engagement rates being one of the key performance indicators. Complaints about sponsored ads in the past surround the fact that images and videos often take a long time to load on mobile devices. Additionally, tapping on links may take a long time to load the brand’s website, which may be a turn-off to fans.

The new Canvas ad platform not only provides businesses with an easily customized digital ‘canvas’ on which they can design interactive multimedia stories within the Facebook app, it also allows them to pull fans in via fast-loading content that is highly engaging. Canvas uses the same technology that Facebook introduced recently to help pictures and videos load faster than ever before. With audiovisual content proving to be more engaging than text, Canvas paints a bright advertising picture for brands going forward.

Here are some important stats that put the significance of Facebook Canvas into perspective.

  1. Over 1.2 billion of the 1.4 billion active monthly users on Facebook use the mobile app.
  2. Ads created by Canvas are reported to load and run 10 times faster in the Facebook app than similar content on standard mobile web platforms.
  3. Over 19 million businesses have optimized their Facebook pages for mobile browsing.
  4. In 2015, there was a 122% increase in ad spending by businesses.
  5. Also in 2015, Facebook mobile advertising accounted for 62% of total advertising revenue from the social platform.
  6. Top ad spend share goals are engagement (23%) and website clicks (20%).
  7. Slow load times are among the top reasons people discontinue browsing websites.
  8. The average website is now three times bigger than they were in 2011, which is one reason why they may load slowly on mobile devices.
  9. Canvas ads make it possible for fans to quickly view much of the content they would be visiting websites to see.
  10. Canvas ads can be easily shared and have call-to-action buttons.

A number of businesses around the world have already started to benefit from Facebook Canvas. Will you be using the new service in your Facebook marketing strategy?

118 thoughts on “It’s Now Possible to Paint a Better Advertising Picture with Facebook Canvas”

  1. Scam Alerts

    Beware of Scams When Trying to Buy Verified Stripe Accounts. Read this before purchaser any readymade stripe accounts.

  2. Click Here

    I’m so grateful for this blog! It’s packed with useful information and has taught me a lot. If you’re curious about business formation for non-US and UK residents, click my name.

  4. Migueljer

    Класс А240 — это арматура, используемая в конструкциях с небольшими нагрузками. Её диаметр обычно не превышает 10 мм, и она часто применяется для формирования каркасов в малоэтажном строительстве.

    armatura-12.ru

  5. RobertRip

    Стальной двутавр — это фасонный металлопрокат с Н-образным сечением поперечного профиля. Он изготавливается горячекатаным способом из углеродистых или низколегированных сталей при температуре 1200°C по стандарту ГОСТ 8239-89 https://dvutavrmsk.ru

  7. Migueljer

    Ассортимент арматуры, представленный на рынке, весьма разнообразен, и выбор подходящего изделия для конкретной задачи может быть непростым. Классификация металлических стержней помогает профессионалам разобраться в технических характеристиках, областях применения и преимуществах различных металлопрокатных изделий.

    http://sarmatura-12.ru

  8. Slipljer

    Двутавр — это тип металлического профиля, который широко используется в строительстве для создания несущих конструкций. Он имеет форму буквы “H” и состоит из двух параллельных полок, соединенных стенкой. Подробнее на https://dvutavrmsk.ru

  9. Pingback: elavil for fibromyalgia

  10. Pingback: amitriptyline dosage for pain

  11. Pingback: diclofenac over the counter

  12. Pingback: bad side effects of mestinon

  13. Pingback: pyridostigmine cost

  14. Pingback: cilostazol congestive heart failure

  15. Pingback: drug interactions celexa and imitrex

  16. Pingback: can you drink with mebeverine

  17. Pingback: indomethacin stop contractions

  18. emma gray

    WhatsApp Bulk Sending & Marketing BOT with Original License. Free Download Link with direct google drive, click my name.

  19. Pingback: baclofen and esophageal reflux

  20. Pingback: what is the normal dose for meloxicam

  21. Jackline Raxy

    if you are looking whatsapp bulk message sender , web scraper, social leads extractor for free with original license for 1 year. join our telegram channel by clicking my name.

  22. Pingback: how much does zanaflex sell for on the street

  23. Pingback: periactin monographie

  24. Pingback: where can i get generic ketorolac prices

  25. Pingback: can you buy generic toradol tablets

  26. Pingback: cyproheptadine for akathisia

  27. Pingback: tizanidine hydrochloride 4 mg street value

  28. Pingback: artane reform school

  29. WhatsApp Bulk Sender

    If you want to get whatsapp Bulk sender For Free , Join our telegram Channel to get 1 year free license. in our channel there has many more premium tools for completely free.

  30. Buy Verified Stripe Accounts

    Do Not Try to Buy Verified Stripe Accounts, Instead setting up your own with fully legal way. we do provide complete setup service included company formation for non usa or uk residents, Contact us today to get your legal accounts.

  34. Pingback: anatoliy-alekseyevich-derkach.ru

  38. Bulk Mail Sender

    If you are looking Bulk email Sender For Everything Unlimited Like unlimited smtp, unlimited subject, unlimited message body cpatools bulk email sender pro will be the best solution. click here to get this.

  39. tlovertonet

    I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again

  70. Bulk Mailer

    If you are looking for Bulk email sending software with allow unlimited smtp,subject,body messsage,attachments then Qualify Bulk Mailer is the Best Bulk email sender software.

  77. tlover tonet

    Hi my friend! I wish to say that this article is awesome, great written and come with almost all vital infos. I would like to peer extra posts like this .

  78. Quick Alert

    if you work as freelancer if any buyer message you on fiverr, upwork, freelancer or anywhere Quick Alert for Freelancers and Entrepreneurs Software will instantly notified you by Phone call.

  98. gullybet website review

    This is really interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your great post. Also, I have shared your web site in my social networks!

  115. youcanscreampdfCah

    If you want to scream with laughter, you can read this comedy in PDF. It is a funny and heartwarming story. The digital format makes it easy to share your favorite quotes with friends. Spread the joy and the laughter with this great download. https://youcanscreampdf.top/ You Can Scream Pdf No Sign Up

  116. loveinplanesightpdCah

    Searching for a book that will make your heart flutter? The Love in Plane Sight PDF is the answer to your quest for a great romance. This digital edition allows you to carry the story wherever you go. Experience the magic of falling in love in plain sight today. https://loveinplanesightpdf.site/ Love In Plane Sight Doc

  118. bonjourtristessepdCah

    L’histoire d’un adieu à l’enfance qui se fait dans la douleur et la culpabilité. Partagez ce moment poignant avec Cécile en téléchargeant le fichier Bonjour Tristesse PDF, et vivez avec elle cette transition brutale vers le monde des adultes, racontée avec une sensibilité exquise. https://bonjourtristessepdf.site/ Bonjour Tristesse C’est Qui

Leave a Reply

Your email address will not be published.